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Google’s Collateral Damage + The Law of Unintended Consequences
Conservative political pundit George Will has long carried on about what he calls “the Law of Unintended Consequences.” The idea is that no matter what law Congress and the President pass, the...
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The Fabulous Collision Between Search And Social Networks
I’ve posted at Native Instinct on the structure of this wondrous collision between Search and Social Networks in which we’re standing in the middle. Nothing to be alarmed about, unless you run...
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The Three Legs of Content Strategy
As we talk about the collision between search and social media the question that most markets and salespeople are thinking about is “how does my company participate in this?” I think there’s a big...
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How The Christian Science Monitor Used SEO Strategies to Drive From 3M to 25M...
There’s an extraordinary case study published by the Nieman Journalism Lab about the transformation of the Christian Science Monitor from a dying print-focused publication to a Web-first online...
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Five Questions Klout Can’t Answer
Before moving on to more pressing issues in social media—like Google+, Facebook and the emerging Social Enterprise, just to name a few—let me nail to the wall this one final post about the disaster...
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Phony Car Dealership Marketing Meets the 21st Century
Last Thursday we received two pieces of mail at our home. The first was from the Volvo dealership in Minneapolis where I have my car serviced. The week before last I had taken the car in to have the...
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